Life Time Fitness wanted to expand its business offering into the endurance race market. To complete this growth, the company purchased races, event websites, registration applications, and timing hardware.
After acquiring a mix of events and digital assets, we needed to standardize their new products and services with a consistent look and feel, as well as a strategy to attract new customers.
My goal was to understand the issue rather than merely assuming it. It involves speaking to and spending time with people who are affected by the issues.
This discovery methods on this project included:
The insights gathered from the discovery phase can help to define the challenge in a different way.
The Definition methods used on this project included:
Give different answers to the clearly defined problem, seeking inspiration from elsewhere and co-designing with a range of different people.
The Development methods and deliverables used on this project included:
Testing out different solutions at small-scale, rejecting those that will not work and improving the ones that will.
The Delivery methods and deliverables used on this project include:
We set the foundation for a very successful division of Life Time Fitness for years. The company has expanded their event division and now run some of the United States’ most premier running, cycling, and triathlon competitions.
I'd love to help add value to your project or organization. I'm open to consulting or contract engagement for any sized company from early stage start-ups to multinational enterprise corporations.